Quinton & Chadwick/Q&C (Jess Quinton and Jane Chadwick) own a knitwear label. As the presentation started, I automatically loved their logo. It is not too simple but very clear, neat and creative. The & symbol is the initials of Jane and Jess’s last name. I saw this and thought it was a great start to the presentation and knew the label would be something amazing. Also I think having this special feature in their logo, gives them a good signature for them and their label.
The label has been on going for 15 years with British-only manufactures BUT worn worldwide. Quinton & Chadwick are know for the use of colour, quirky and long lasting products. Their garments are sold in high end/luxury brand stores. Such as Fenwicks, H.Nicks, Libertys, Fortnum & Mason. Products also sold and presented in museums (V&A, YMC) and independent boutiques.
Q&C have decided to use British manufactures only because they feel that the label should have its own heritage which other countries love. For example their best selling country is Japan. This is because Japanese buyers love the British heritage and it is not manufactured in any other country other than Britain. The wool they use in their products, are from Australia(best place to get wool) and is produced with no harm to sheep.
Q&C have different trade shows-Menswear and Womenswear, twice a year. And only one season of their collection(100 styles a season). This is because it is wool products such as scarfs and gloves for winter. The label is based as a wholesale, which means they have a label..but no shop. All products are sold in boutiques,high end pop-up shows etc. Their selling season starts from August to December which is a busy time for them as it is Christmas and most cold/chilly season. This also meaning they do not get to meet their customers or fans even. BUT social media is very important to them because it is A way they get to meet and interact with their customers and also add promotion from the designers themselves.
This talk was an amazing start to my third year. It inspired me and had me wanting to buy a scarf from the collection! There are many things that I loved about this presentation. One is that the designer herself was very humble and knew about her brand/spoke from the heart. I have seen many designers/artists talk about their brand and have no clue how to answer certain questions or how to explain their brand to the audience. Another reason I loved this was because I had gathered and learned a lot. I learned that for a designer to get their products sold in shops, they have to go to a trade fair/trade exhibition/trade shows. Trade shows are organised so that companies in a specific industry can showcase their latest products and examine recent market trends and opportunities. Some trade shows are open to the public and some are for label owners only and sometimes members of press.The tradeshows are very important to Q&C because that is their time and day to suceed in terms of buyers and promotion. Also I agreed with “As a brand,its best to keep the same logo/font/signiture etc. Doing this will say a lot about a label because it shows that the designers havent changed their mind about a first designed logo(from the start of the brand), and it shows they love what they design/decide on. My final part I enjoyed today was the feedback and advice. Collabs are not easy,UKFE-A great company to collab with if freelance, London design fest,and lastly A question asked at the end was “Advice on starting your own label”- Dont design things you do not like, enjoy what you do, Get much help/info and learn a lot, do not rush, visit museums events,fashion scout/fashion east etc.
A good finish to the end, where the inspiration moodboards were shown for Q&C,celebrity press photos and the Liberty christmas who love promoting Q&C and proud to promote British designers.